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  • It is of paramount importance that you make sure to stay within range when it comes to daily intake of each macronutrient. We have already covered this in a previous article that you can find here for further detail.


    While most weight loss apps and calorie intake calculators only focus on the overall number of calories, the CleverCalories methodology, built on a new approach to lose weight, is about clever eating style with a hassle-free, fail-proof system that leaves no room for error.


    Human Body run


    Apart from showing you the best foods for weight loss and give you your FQ score (Food Quotient), as a main feature of the app, there’s an analysis of your daily macronutrient intake. Upon analysis, you would get a report that tells you whether your intake of every macronutrient (protein, carbs, fiber, sugar, and saturated fats) falls within or off the range. The report would also point out which risks and diseases you might get yourself into if you don’t respect those recommendations.


    Focus on Carbs* Quality (and quantity):


    *N.B.: the word “carbs” herein refers to naturally occurring, complex carbohydrates.


    Carbs are the main energy source for the whole body and especially to the brain. They are a component in the backbone of DNA and RNA, and form the carbohydrate part of certain proteins and lipids that play a role in intercellular communication. The body also needs carbs for fat oxidation (to burn fats).


    After suspecting protein, then fats, there’s now an increasing medical literature pointing toward carbs as the main culprit in obesity and overweight. And there’s scientific debate suggesting the problem might be more linked to carbs quality than quantity.


    To get the “healthy” fuel needed for your body, brain and organs, stick to carbs found naturally in food sources as in whole cereals such as maize, wheat, and rice; tubers such as potato, cassava, sweet potatoes; legumes (peas, beans, lentils, buckwheat). But how much is too much of carbs? Well, aside from quality, there’s a range that you should shoot for, and CleverCalories recommends that your daily intake of carbs falls within that range:


    (BMR x 0.45)/4 (g) —— Min.


    (BMR x 0.65)/4 (g) ——-Max. (BMR: Basal Metabolic Rate)


    Read through to know why you should keep your carbs intake within that range.


    Carbs Overconsumption:


    The body breaks carbs down into glucose before it’s used as fuel. Too much carbs means excess glucose that gets stored as fat. So weight gain (overweight or obesity) is the most obvious issue with carbs overconsumption. Another issue is the rise of blood sugar and, subsequently, insulin secretion and, ultimately type II diabetes and cardiovascular diseases. Also associated with carbs overconsumption are high triglycerides levels and lowHDL cholesterol levels (increased risks of metabolic syndrome and cardiovascular diseases). Not to mention some “minor” discomforts, such as digestive problems (constipation) and dental caries.


    Carbs Deficiency:


    If you are following a restrictive diet, suggested by one of the diet apps out there, and you dip below the daily recommended minimum of carbs intake, prepare for some health complications. If you drop below the recommended intake, prepare for hypoglycemia, or low blood sugar, general fatigue, headaches, dizziness, mood swings, palpitations. In severe cases, very-low carbs intake cause muscles atrophy, reducedstamina, neurological and cerebral damage.


    Faced with carbs deficiency, the body starts synthesizing sugar from lipids and some amino acids, after depletion of stored glycogen. You might say “that’s actually great, I’d lose weight that way!” Not so fast! That’s the basic philosophy of “counting calories” and “eat less” that, to say the least, is misleading. You may well experience some weight loss in the beginning, then your body, as always, tries to adapt and fight for survival. One of the body’s countermeasures is slowing down the metabolism, and any weight loss would stop.


    Don’t fret! CleverCaloriers help you get your carbs intake in the ballpark to ensure you are on the fastest way to lose weight without compromising your health. The toughest part for you is downloading the app, and we’ll take it from there!


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  • Great advertising stops us in our tracks and demands attention. At its best, it is visually exciting and attractive, with a clear message we understand immediately. Because of its simplicity and graphic appeal, vintage print design hits these targets of effective advertising right on the head, making it as effective and relevant today as when it was created.


    Let’s unlock the vault on vintage print design to learn a little of its history, take a look at some examples, and identify its timeless elements that today’s saavy advertisers can use to create effective marketing today.

    Advertising: A Reflection Of Society


    In the early 19th century, the advertising people saw were mainly from the local clerks that sold them supplies. Products and goods were sold without much branding back then, and people often brought their own receptacles to be filled. Aside from hand-bills or posters, and an occasional traveling salesman, the consumer was not marketed to directly.


    By the late 1860s, with a booming economy, and the ability and demand for products to be mass-produced and merchandised, newspapers earlier restrictions to allow large display advertising in newspapers.


    Around the same time, people become accustomed to buying packaged goods, rather than buying in bulk, and the practice of branding and packaging products also began.


    It was the dawn of marketing, and manufacturers sought new ways to reach their customers. New publications emerged, and lithography allowed The Montgomery Ward Catalog to offer the first color printed advertisements, with the Ladies Home Journal quickly following suit.


    Colorful and eye-catching ads, packaging, posters, banners, slogans and more were created to help manufacturers reach an explosive new market – the middle-class consumer.

    The Golden Age of Print Design


    The period of time most people associate with vintage print design is approximately 1910-1959.


    Because of a booming population and production advancements by 1920, advertising grew to a $3 billion dollar industry! Advertising was used to support the war effort, as evidenced in James Montgomery Flagg’s iconic Uncle Sam poster of 1917.


    Specific and sophisticated ad campaigns were launched, and many advertisers developed mascots such as the Morton Salt girl, Joe Camel, Mr. Peanut, and Aunt Jemima. Women, responsible for 85% of household purchases, were marketed to heavily.


    Print advertising remained strong from the 1930s through the 1950s, despite competing radio and television mediums. You can see glimpses of the changing mores and escapism many people sought during the depression, as in this Camels cigarette ad in McCalls magazine ad from 1934 featuring a high society debutante from New York City.


    After the depression, ads generated a vision of the ideal family, prosperity and. Children and teenagers became target markets for print advertising during this time, and were featured prominently in vintage print designs of that time.


    By the 1960s, print advertising started to reflect the dominant visual media at the time – the television, The illustrative designs of vintage print advertising were nudged out by more realistic-looking ads featuring photographs.

    Why Vintage Print Design Works


    There are several key marketing aspects of vintage print design that make these pieces strong and compelling.


    Simplicity. Vintage print designs possess a clarity and simplicity that shines clear when compared to many of this era’s overly-branded and cluttered ads. That doesn’t mean designing a simple ad is easy. It can actually be quite challenging to edit and streamline for maximum effectiveness.


    Bold color. Retro print designs feature strong colour choices, and high contrast. This draws the eye in, and visually stimulates the reader immediately. The colors in vintage design advertisements of all kinds are bold, to match their bold message.


    Branding with slogans. A well-crafted and pithy slogan representing your product will stick in your customers’ minds and make it easy for them to remember you. A great slogan sums up your product’s benefits, or sets you apart from your competition within seconds.


    Creative fonts. The typefaces used in vintage print design are creative, stylish and full of character. Do not under-estimate the power of the font in design. Typeface design, kerning, and leading are huge design features in vintage print designs.


    Tell a story. This might be at the heart of why vintage print designs hold a special place in peoples’ hearts; they tell a story. Although some of the copy may be overly flowery, engaging in a story and making it relatable is invaluable in getting customers to relate to your product.

    Everything Old Is New Again


    Art repeats itself. Today’s marketers and artists can be inspired by the artists of vintage print pieces, just as those folks were inspired by artists before them. Getting ideas from the past works, and giving it a modern twist with a unique approach is the best kind of creative fusion.


    Shepard Fairey did just that with his iconic “HOPE” portrait of Barack Obama in 2008, taken from Mannie Garcia’s original photograph. Using retro colouring and contouring techniques of the vintage print design era, Fairey created a visually stunning and emotionally moving piece of art that defined a movement and an era in American politics.


    Browse these great examples of modern marketing that borrows from the past to make bold impact today.


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